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Amazon.com Inc on Friday said it would carry more Apple Inc products globally in time for the holiday shopping season, as the technology rivals put aside past differences to boost sales.
Axar.az reports citing Foreign media.
In coming weeks, the world's biggest online retailer will sell the latest editions of Apple's iPhone, iPad and other devices in the United States, Europe, Japan and India. Amazon sold a limited assortment from Apple previously that included Mac computers and Beats headphones.
The deal underscores how top brands such as Apple and Nike Inc, which long resisted distributing products via Amazon, are increasingly turning to the e-commerce site because it has become a critical channel for reaching customers. Amazon has taken a harder line on counterfeit goods as well.
Third-party merchants will be allowed to sell as they have been through the holiday season, while Amazon will add Apple products to its official Apple at Amazon page.
The lineup will include the Apple Watch but not the Apple HomePod, a high-end alternative to Amazon's voice-controlled Echo device. Such competition in Silicon Valley has often come at the expense of customers.
"We're working with Amazon to improve the experience for Apple customers on their site and we look forward to those customers having another great way to buy iPhone, iPad, Apple Watch, Mac and more," Apple said in a statement.
About 71 percent of Apple's sales in fiscal 2018, ended in September, were through indirect distribution channels like Amazon.
2018.11.10 / 12:37