Since Elon Musk’s acquisition of Twitter in 2022, the platform, now rebranded as X, has evolved into a polarized and controversial space, sparking debate over its role in shaping public discourse and politics.

Axar.az, the BBC article "Elon Musk's 'social experiment on humanity': How X evolved in 2024" delves into the significant transformation of Twitter, now rebranded as X, under Elon Musk’s leadership. The article outlines how X has evolved from a widely used social media platform into a space marked by increased polarization, divisive content, and controversial figures.

Since Musk acquired Twitter in late 2022, X has undergone dramatic changes. One of the most notable shifts is the platform's political environment. Musk’s alignment with former President Donald Trump has led to an increase in political polarization, with many far-right figures gaining prominence. The article specifically highlights the rise of profiles like "Inevitable West," a self-described provocateur who gained millions of followers by posting politically charged and often misleading content. These types of accounts are seen as fostering a more contentious atmosphere on the platform, with some accused of spreading hate speech.

The article also explores Musk’s vision for X as a “social experiment,” where he views the platform’s evolution as part of a larger effort to reshape how social media and communication work in society. However, critics argue that Musk’s hands-off approach to moderation and content policies has made the platform more susceptible to manipulation and the spread of false information. This shift has raised concerns about the responsibility social media platforms should have in managing harmful content and protecting users from potential abuse

In addition to the political dynamics, the article discusses how Musk’s controversial decisions, such as allowing banned figures to return to the platform, have sparked debate about the role of social media in shaping public discourse. These changes have also influenced the platform’s user base, with some loyal Twitter users leaving the site, while others continue to engage despite growing concerns over content moderation.

The piece also touches on the broader implications for social media in general, questioning whether Musk’s approach is part of a deliberate strategy or a reaction to changing user dynamics. It suggests that while Musk’s vision for X might be innovative, it has led to unexpected consequences in terms of user behavior and platform atmosphere, ultimately leaving many to wonder about the long-term effects on both the platform and society

Overall, the article provides a nuanced exploration of how X has morphed into a platform that plays a more divisive and controversial role in social media, while also questioning the ethical responsibilities of tech giants in the modern age.