Ecuadorian police have seized 469 kilograms (1,034 pounds) of cocaine bearing images of soccer star Erling Haaland near the country’s border with Colombia.

Axar.az reports, citing CBS, that the police said they found 370 packages hidden in a truck’s false bottom during an anti-narcotics operation on the Pan-American Highway on Wednesday.

A woman identified as María R., who had Colombian identity documents, was arrested.

The shipment was estimated to be worth nearly $842,000 in Ecuador, more than $11 million in the United States and over $19.6 million in Europe.

Authorities said drug traffickers commonly use images of celebrities and sports stars on packages to identify shipments linked to particular criminal networks or customers.