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America's brand has taken a major hit in the age of Trump.
Axar.az informs citing CNN that at least that's according to a survey that ranks the world's best nation brands.
The United States lands with an overall No. 6 ranking in the Anholt-GfK Nation Brands Index, which measures 50 nations in multiple categories, including governance, exports, culture, people, tourism and immigration/investment. The United States was the overall No. 1 in 2016, but Germany took the top spot this year.
The source of America's big drop? President Donald Trump, says Simon Anholt, a political consultant who developed the brand survey more than a decade ago.
"We are witnessing a 'Trump effect,' following President Trump's focused political message of 'America First,' " Anholt said in a statement.
Anholt noted that despite the big drop in the overall ranking, Americans interviewed for the survey actually had a more positive assessment of their country than they did last year.
And this year isn't the first time that the United States has experienced such a big drop in the survey. Anholt said the nation saw a "similar fall in global perception" after the re-election of President George W. Bush in 2004. The US fell to No. 7 then.
2017.11.18 / 18:59