Italian Rai 1 TV channel, which provided a live broadcast of Formula 1 Grand Prix of Europe from Baku City Circuit, hailed Azerbaijan as one of the new destinations for Italian tourists. In its reports, the channel praised historical and cultural legacy of the country, traditions of carpentry, Baku’s architecture, city landmarks such as Heydar Aliyev Center, Flag Square, Flame Towers.

Rai 1 also provided an insight into the history of Azerbaijan’s oil industry, its accomplishments in recent years and international sporting events hosted by the country. In a separate reportage about Azerbaijani musical instruments and mugham, musicians Aliaga Sadiyev and Khayyam Mammadov performed mugham.