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Pierre Cardin, the father of fashion branding, dies at 98

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Pierre Cardin, the father of fashion branding, dies at 98

French couturier Pierre Cardin, who made his name by selling designer clothes to the masses, and his fortune by being the first to exploit that name as a brand for selling everything from cars to perfume, died on Tuesday aged 98.

Axar.az reports citing foreign media that in a career spanning more than 60 years, Cardin drew scorn and admiration from fellow fashion designers for his brash business sense. He maintained that he built his business empire without ever asking a bank for a loan.
Date
2020.12.29 / 17:58
Author
Tural Azimzadeh
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