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Kim Kardashian renames shapewear line to SKIMS

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Kim Kardashian renames shapewear line to SKIMS

Kim Kardashian has officially renamed her shapewear line to SKIMS, following a major backlash. The label’s original name, Kimono, was deemed culturally offensive, as it appropriated the name of a traditional Japanese garment.

Axar.az reports citing Elle that Kardashian explained in an Instagram post that 'my fans and followers are a huge inspiration to me - I’m always listening to their feedback and opinions, and am so grateful they shared their ideas for a new brand name.'

Date
2019.08.28 / 13:31
Author
Axar.az
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