Ubiquitous American pornography website Pornhub is releasing its first-ever non-adult film on Wednesday.

Axar.az reports citing foreign media that The move places the digital giant, which estimated 42 billion visits to the site last year, in the company of other streamers seeking to expand audiences and diversify its content portfolios.

The movie in question is the documentary “Shakedown,” from filmmaker and conceptual artist Leilah Weinraub. It hails from the upper echelons of the art world, where the project enjoyed a prestige rollout in exhibits at the Whitney Museum and MoMA over the last three years.

Repped by distributor Grasshopper, the movie will stream on Pornhub for free for the entire month of March before hitting broadcast on the Criterion Channel, and, finally, the iTunes store by summer.