The ‘Feel Me’ singer’s cosmetics company Rare Beauty has committed to raising $100 million to support those who need access to mental health services.

Axar.az reports citing foreign media that a statement shared on the Rare Beauty Instagram page reads: “Our goal with the Rare Impact Fund is to raise an ambitious $100 million over the next 10 years to help increase access to mental health resources. How? Starting with our very first sale, 1% of annual Rare Beauty sales will go directly to the Rare Impact Fund.

“I’m so grateful to be surrounded by a team that’s helped make the Rare Impact Fund a reality,” Gomez said in a statement. “Since the brand’s inception, we wanted to find a way to give back to our community and further support people who needed access to mental health services, which have had a profound impact on my life.”