The American company Amazon that sell goods and services in the Network, has become the most expensive world’s brands by the British WPP companies Millward Brown and Kantar. This is evidenced by published the ranking of The BrandZ Global Top 100.

Axar.az reports citing Gal Post.

During the year, the brand value of Amazon increased by 52%, reaching 315,505 billion dollars. Analysts say that the famous online store has managed to improve the quality of service and increase the range of goods and services, thereby accentuating the position of the company.

Silver rating is left for the brand of the American manufacturer of computers Apple, which showed an increase of 3%. Experts assessed the value of the brand in 309,527 billion dollars.

Last year’s leader of a rating – American IT company Google has shifted from first to third place. The value of its brand is estimated at 309 billion dollars.

Fourth place went to main competitor Apple — technogiant Microsoft, whose brand is estimated by experts at 251,244 billion dollars. The five of leaders closes the payment company Visa with result 177,918 billion dollars.

The top 10 also includes social network Facebook, the Chinese company Alibaba and Tencent, McDonald’s and American telecommunications company AT&T.

The fastest growing brand value of social network Instagram, which for the year increased almost twice and amounted to 28.2 billion dollars. However, the company only took 44 place in the list.