14 December 2019

Twitter tightens bans on political ads

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Twitter Inc on Friday said its political advertising ban will include references to political candidates or legislation, and it will not allow ads that advocate for a certain outcome on social and political causes. reports citing Reuters that the popular social media site, which first announced its political ads ban last month, had not previously provided details on the new policy. On Friday, it said it will define political content as anything that references “a candidate, political party, elected or appointed government official, election, referendum, ballot measure, legislation, regulation, directive, or judicial outcome.”

Twitter said it will use a combination of automated technology and human teams to enforce the new ad policies.

The move comes as campaigns for the November 2020 presidential election heat up amid growing pressure on social media companies to stop accepting ads that spread false information and could sway elections.

2019.11.16 / 19:32
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