Sales of German automaker Porsche in 2025 will fall by almost 10% compared to 2024, marking the steepest decline in 16 years.

Axar.az reports citing Financial Times (FT).

According to its data, the company sold 279,400 vehicles in 2025, compared to 310,700 in 2024. One of the reasons for the decline was a shortage of supplies of the company's best-selling 718 and Macan models, said Matthias Becker, the company's head of sales. Production of the gasoline versions of both models was discontinued due to "non-compliance with European cybersecurity standards," the FT reports.

In 2025, the company was primarily focused on upgrading gasoline and hybrid models, postponing the release of electric vehicles due to weak demand, the article says.

According to the newspaper, sales in Germany, Porsche's home market, fell by 16% compared to 13% in 2024, and in China by 26%, which is explained by growing competition from Chinese automakers.

In the first half of 2025, Porsche saw its net profit fall to €338 million, with adjusted profit decreasing to €1.1 billion from €2.1 billion a year earlier. Net profit fell from €2.1 billion to €0.3 billion. In February, Porsche announced a restructuring of its board of directors for the first time. By 2029, it plans to cut approximately 1,900 jobs at its main plant in Zuffenhausen and its development center in Weissach.