The photo-sharing platform announced in a blog post that it is finally releasing the ability to switch accounts within the app this week. Here's how it works:

Go to your profile settings to add an additional account. From there, tap your username at the top of your profile to switch between accounts. Once you have multiple accounts added, you’ll see your profile photo appear in places throughout the app so you can always tell which one you’re using at the moment.

If you're someone who's concerned about notifications though, you may not want to rejoice. According to the Instagram Help Center:

If you've added multiple Instagram accounts, you may get push notifications from any account that has them turned on. This depends on when you last logged in and the number of devices that are logged in to an account.