The New England Patriots produced the greatest comeback in Super Bowl history to beat the Atlanta Falcons 34-28 in overtime and claim a storybook fifth title. Meanwhile, Morgan Freeman starred in a moving ad for Turkish Airlines on advertising's biggest night.

Axar.az reports that, for advertisers on Super Bowl Sunday, it was time to get political or provide some escapist humor. On advertising's biggest night, marketers took different tactics to appeal to the largest live TV-watching audience there is. They pay dearly for the opportunity, $5 million for 30 seconds to capture more than 110 million expected viewers, so it is crucial to connect.

Morgan Freeman starred in a moving ad for Turkish Airlines during Sunday's Super Bowl. In the ad, the Driving Miss Daisy star was pictured seated in an airplane, relaxing, while his voice began a narrative.

"There are those of us who like to venture to the unexplored, those of us who go out there with a sense of wonder," the 79-year-old actor said. "Reaching worlds; finding delight in our differences. If you are one of us, and you would like to explore more of this great planet ... we're ready to take you there ... it's time."

The star then plugged the airline with their slogan, "Widen your world... Turkish airlines."

The spot, while not overtly political, clearly had undertones of acceptance and diversity, relevant amid the ongoing controversies swirling around U.S. President Donald Trump and his recent motions toward an immigration ban aimed at refugees.

Some like Airbnb, Coca-Cola and the NFL introduced messages of the power of American diversity and inclusion. Others like Tide and T-Mobile stuck with trying to get laughs. Haircare brand "It's a 10" tried to do both at once.