Axar.az
UP

Axar.Az Logo

Google becomes world's most valuable brand

Home page Economy
12 Punto 14 Punto 16 Punto 18 Punto

Google has become the world's most valuable brand, taking the reigns from Apple, independent consultancy Brand Finance announced Wednesday in its Global 500 report.

The search engine’s brand value rose 24 percent to $109.5 billion in this year's report, from $88.2 billion last year.

The company "enables the world’s biggest brands reach their customers and build their own brand equity (through search and advertising respectively)", the report said.

"Google remains largely unchallenged in its core search business, which is the mainstay of its advertising income," it added.

Apple's brand value fell 27 percent to $107.1 billion from $145.9 billion in the 2016 report; thus losing its lead as the most valuable brand -- a title it held since 2011.

The tech giant's "evangelists are beginning to lose their faith. The snaking queues of early adopters have shrunk almost to the point of invisibility," the report noted.

"Put simply, Apple has over-exploited the goodwill of its customers, it has failed to generate significant revenues from newer products such as the Apple Watch and cannot demonstrate that genuinely innovative technologies desired by consumers are in the pipeline," it added.

The report also stressed that the Apple brand "has lost its luster and must now compete" with Chinese smartphone manufacturers like Huawei and OnePlus, in addition to its traditional South Korean rival Samsung.
Amazon retained third place on the list with $106.4 billion, despite increasing its brand value by 53 percent from last year.

"Amazon has stated it will create 100,000 jobs in the U.S. over the next 18 months. Such confidence suggests that Amazon may well see a new brand at the top of the Brand Finance Global 500 in 2018," the report said.

Brand value is calculated by scaling a company from 0 to 100, based on its emotional connection, financial performance, sustainability, and taking current and future revenues of the company into account, on top of its core businesses, licensing agreements and portfolio management.

Date
2017.02.02 / 12:12
Author
Axar.az
Comments
See also

Oil prices have increased

Oil prices have increased

Azerbaijan currency rates

The US oil giant has closed its Baku office

Oil prices rapidly increase

Azerbaijan currency rates

Baku oil price has decreased

The value of Bitcoin fell below $ 30,000

Oil prices have increased

Oil is falling sharply - Last price

Latest
Xocalı soyqırımı — 1992-ci il Bağla
Bize yazin Bağla
ArxivBağla