Following mass protests in Iran that began in December 2025, the government has launched an electronic coupon program called "Kalabarg" to ensure access to basic food products for the population. The move is aimed at combating high inflation and food shortages.

Axar.az reports that the "Kalabarg" system is a digital card system that allows citizens to purchase 11 basic food products, such as milk, cheese, butter, rice, meat, and eggs, at lower prices. Through this system, the state directly allocates support in the form of credit or digital documents to the citizen's card.

Iranian officials say that thanks to the application, some products that were previously not available on market shelves have been put on sale again, and prices have partially decreased. However, the people are cautious about these changes.

Some citizens say that this support is useful, but not enough to prevent price increases.

The government has also changed the "preferential exchange rate" system to keep prices stable. Previously, importers were given cheap dollars so that products could enter the market cheaply. However, since this system has opened up opportunities for corruption and abuse, the government now prefers to provide support directly to the consumer (the public) through electronic coupons.