3 June 2020

KFC ditches healthier foods because 'nobody buys them'

Home page Health
12 Punto 14 Punto 16 Punto 18 Punto

KFC has abandoned its drive to introduce healthier baked chicken products on its menu because nobody wanted to eat them. reports citing foreign media.

A senior executive at the fast food chain revealed the move was a "disaster" and short-lived during a Public Health England conference.

It followed disappointing sales of the Brazer grilled chicken sandwich launched in 2011, its 2012 Rancher sandwich and a pulled chicken product which came out in 2015.

"It didn't go brilliantly well. We tried and we failed to launch a non-fried product," said Jenny Packwood, head of brand engagement at KFC UK and Ireland.

"We were unable to sustain sales. They were just not selling.

"It's no good launching a product which looks good nutritionally but then nobody buys.

"It doesn't improve the health of the nation and in terms of sustainability it is a disaster."

2019.09.13 / 20:59
See also

Turkey began production of coronavirus vaccine

WHO: Another virus has started to spread

WHO: Single-day increase in coronavirus cases by over 116,000

Confirmed worldwide Covid-19 death toll passes 347K

WHO warns of 'second peak' in areas where COVID-19 declining

Number of coronavirus cases in Finland rises to 6,599

Azerbaijan discloses number of coronavirus tests

Children and older adults to take part in vaccine trial

Africa's coronavirus infections near 104,000

Over 2 million have recovered from coronavirus - Study

Xocalı soyqırımı — 1992-ci il Bağla
Bize yazin Bağla