6 April 2020

Facebook: Political candidates can use sponsored memes

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Unlike campaign advertisements, the posts are not subject to advance review by Facebook, and the platform does not make money from them. reports citing foreign media that Facebook announced on Friday that it would allow political campaigns and candidates to pay creators for sponsored content on Instagram and Facebook, so long as the posts follow the company’s disclosure guidelines.

Each piece of sponsored political content must use Facebook’s branded content tool, which states at the top of the post that the creator was paid for it and by whom.

Though branded content, often referred to as sponsored content (or “sponcon”), is a form of advertising, it is negotiated directly between a brand or political campaign and the influencer. Facebook does not receive a cut of any money exchanged through branded content deals, nor does the company review sponsored content before it is posted.

2020.02.15 / 17:31
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