Axar.az
UP
6 April 2020


Facebook: Political candidates can use sponsored memes

Home page Technology
12 Punto 14 Punto 16 Punto 18 Punto

Unlike campaign advertisements, the posts are not subject to advance review by Facebook, and the platform does not make money from them.

Axar.az reports citing foreign media that Facebook announced on Friday that it would allow political campaigns and candidates to pay creators for sponsored content on Instagram and Facebook, so long as the posts follow the company’s disclosure guidelines.

Each piece of sponsored political content must use Facebook’s branded content tool, which states at the top of the post that the creator was paid for it and by whom.

Though branded content, often referred to as sponsored content (or “sponcon”), is a form of advertising, it is negotiated directly between a brand or political campaign and the influencer. Facebook does not receive a cut of any money exchanged through branded content deals, nor does the company review sponsored content before it is posted.

Date
2020.02.15 / 17:31
Author
Axar.az
Comments
See also

Kashmir: Social media campaign amid internet controls

Mast fire probe amid 5G coronavirus claims

Google reveals travel habits during the pandemic

Twitter removes accounts linked to Egypt, Saudi Arabia

Google gives $6.5 million to fact-checkers

Facebook to invest $100m to tackle misinformation

This car-production company stopped production

NASA is sending a new mission to the Sun

Skype users surge amid coronavirus outbreak

OneWeb blames pandemic for collapse

Latest
 
Xocalı soyqırımı — 1992-ci il Bağla
Bize yazin Bağla
ArxivBağla