Zara says it "regrets" a "misunderstanding" about an ad campaign criticised for using photos resembling images from the Israel-Gaza war.

Axar.az reports that it has pulled the remaining pictures following days of backlash on social media and complaints to the UK's advertising watchdog.

One image showed a model holding a mannequin wrapped in white plastic.

Zara said some customers saw "something far from what was intended when they were created".

Some social media users on X, formerly Twitter, had called for a boycott of the fashion retailer.

Zara said that the campaign, advertising its Atelier line, was "conceived in July and photographed in September".