It turns out that some of the most well-known logos in the world were purposefully designed to indicate something much more than simple beauty. In fact, it seems that in some cases, every line, curve and colour has meaning behind it.

Axar.az presents 15 famous logos with hidden meanings that we never noticed before:

1.Hyundai

Many are inclined to think that the logo of the South Korean conglomerate Hyundai is simply the first letter of its name. But in actual fact, the letter ’Н’ symbolises two people (a client and a representative of the company) shaking hands.

2.Adidas

The name Adidas is derived from that of its founder, Adolf Dassler. The company’s logo has changed over time, but it’s always included three stripes. The current configuration is three stripes at an angle which together form a triangle. This symbolises a mountain, which in turn represents the challenges which all sportsmen have to overcome.

3.Apple

Rob Yanov, the designer who came up with the world-famous Apple company logo, has explained how he came up with the idea: ’I bought a whole bag of apples, placed them in a bowl, and spent time drawing them for a week, trying to break the image down into something simple. Taking a bite out of an apple was part of the experiment, and completely by coincidence I realised that ’bite’ sounded exactly the same as the computer term ’byte’.

4.Toyota

Many people have compared the logo of the Japanese car-producer Toyota to the image of a cowboy wearing a stereotypical hat. But in actual fact it represents a stylised image of the eye of a needle with a thread passed through it. This is a hint at the company’s past, which used to produce weaving machines. However, the individual parts of the logo also spell out the letters of the company’s name.

5.Beats by Dr.Dre

Beats, a producer of audio equipment based in the USA, uses a logo in which the letter ’B’ looks like a person wearing headphones.

6.BMW

It is often believed that the central part of the logo of BMW symbolises the rotating blades of an airplane in line with the company’s early history of aviation technology, it is in fact simply a part of the Bavarian flag, the area of Germany where the company originated.