With Samsung taking the wraps off the Note 10, Note 10 Plus and Note 10 5G last week, it's soon time for its rival to step up to the plate. Every year, Apple needs to whip up something exciting if it wants to get people hyped about the next iPhone.

Axar.az reports citing Cnet that the same holds true, especially for this year. With iPhone sales falling 12% in the fiscal third quarter, profits expected to dip to $9.6 billion, more people trading in their iPhones for Androids, and competition from the Note 10, the company needs to make sure its iPhone 11, 11R and 11 Max (or whatever they'll be called) will be compelling enough to draw new customers or keep current customers updating.

For the past seven years, Apple has announced iPhones either in the same week as Labor Day, which is on the first Monday in September, or the following week. In the past, if the US holiday occurred on Sept. 3 or earlier, Apple announced its iPhone the following week. When Labor Day landed on the Sept. 5 or later, as it did in 2015 and 2016, Apple announced the iPhone the following Wednesday (two days after Labor Day). Peep the chart below to see what I mean: