UP

Nike introduces “Pro Hijab”, for Muslim female athletes

Home page World
12 Punto 14 Punto 16 Punto 18 Punto
Nike introduces “Pro Hijab”, for Muslim female athletes

Nike announced the first specially-designed performance hijab on Tuesday to increase the number of women among the Muslim society embracing sport.

Axar.az reports that, the design named the "Nike Pro Hijab" is a product of 13-month work, and is made from lightweight polyester that features 'tiny holes for optimal breathability'. The new head cover will be available for sale in the 2018 spring season.

'The Nike Pro Hijab may have been more than a year in the making, but its impetus can be traced much further back, to an ongoing cultural shift that has seen more women than ever embracing sport.", Nike said in a statement.

The company said the product has already been tested by Emirati figure skater Zahra Lari and Egyptian running coach Manal Rostom, who helped Nike to create the best design to meet Muslim women's needs to perform better.

A spokesman for the company said, 'What we heard was that women were looking for a lightweight and breathable solution that would stay in place without concern of shifting.'

The announcement was followed by a Nike commercial showing Arab women fencing, boxing and spinning on ice-skates that was aimed to smash stereotypes about women leading home-bound lives in the conservative region.

Within 48 hours, the video was shared 75,000 times on Twitter and was viewed almost 400,000 times on YouTube.

Date
2017.03.07 / 23:29
Author
Axar.az
See also

Vučić: Ilham Aliyev is one of the great, brilliant leaders

European Parliament freezes EU–US trade deal ratification

Hakan Fidan, Marco Rubio discuss Syria by phone

Macron: US competition seeks to subordinate Europe

Stubb suggests ‘sauna diplomacy’ with Trump over Greenland

Gaza Peace Council could be last nail for international law

Auction for Domodedovo airport declared invalid

Tokayev announces new vice-president position

Guterres cancels Davos trip due to illness

Moscow regrets developments around Armenian Church

Latest
Xocalı soyqırımı — 1992-ci il Bağla
Bize yazin Bağla
ArxivBağla