Coca-Cola's advertising continues to target teenagers despite public-health concerns about childhood obesity, according to a paper published in the International Journal of Environmental Research and Public Health.

Axar.az reports citing Axios.

Why it matters: Childhood obesity is expected to cost the U.S. $14 billion a year in direct health expenses. Rising obesity rates will translate into Type 2 diabetes and heart disease.

The big picture: Scientists have called on national sports organizations to seek healthier sponsors, as a way to curb childhood obesity.

But Coca-Cola spent millions on an ad campaign during the 2016 summer Olympics that was targeted at teens, the paper says.
It cites several internal memos from Coca-Cola, which said the campaign was designed to "increase Coke brand health scores with teens” and “cement credibility in the health and well-being space.”