Apple is in talks to acquire the US broadcast rights to screen Formula 1 when the contract becomes available next year, the Financial Times reported on Wednesday, following the success of Brad Pitt-starrer “F1: The Movie.”

Axar.az informs, citing Reuters, the report follows the strong box office performance of Apple’s high-octane racing film “F1: The Movie”, which has grossed $293 million in its first 10 days, according to Variety and other outlets.

The iPhone maker is challenging current US broadcaster ESPN, owned by Disney, for the Formula 1 rights next year, the FT report said, citing sources familiar with the matter.

Netflix’s “Formula 1: Drive to Survive” series helped boost the sport’s popularity in the United States, a momentum Apple now hopes to capitalize on.

Several media outlets reported in February that Netflix is among the contenders for Formula 1’s US broadcasting rights from the 2026 season as ESPN’s exclusivity period to negotiate a new contract with F1 expired.