While it does have its fair of controversy, Instagram has so far remained a force to reckon within the social media space.

Axar.az reports citing foreign media that it may have even started to threaten Facebook so it’s not really that surprising that its parent company has been making moves to make sure everyone knows who owns who. Its latest attempt, fortunately, may actually be a welcome one, depending on how Facebook ultimately implements the ability to cross-post its Stories to Instagram.

Instagram is probably the one that popularized the Stories format that everyone is now attempting to implement in one way or another. In fact, even Facebook has its own Stories feature and three years ago it created a one-way bridge between its two properties. That is it allowed users to post their IG Stories on Facebook but not the other way around.

Sadly, it doesn’t exactly show how Facebook will implement this story-sharing bridge. It may simply be a fire-and-forget type of deal and Stories from either side will see no interaction or sharing of data. In particular, it may be that viewing a story on one won’t mark it as viewed on the other.