Several hundred shops have become participants of the second international shopping festival. It takes place in Baku. This product - at a low price, plus - an opportunity to recover tax. The country, which in its time was a key segment in the Great Silk Road, and, in fact, has become a trade gateway between Asia and Europe continues the tradition of antiquity.
Axar.az reports that channel correspondent Andrei Shlyapnikov began his interview with these words:
The second shopping festival in Baku, Azerbaijan puts on a par with pioneers such trading platforms Turkey, United Arab Emirates and Singapore, but with its own personal touch.
If in April, during the first shopping festival to TaxFree system joined about 200 participants, this time the number has grown more than twice.
This event, which is aimed at is to attract more tourists and show the potential of Baku as a tourist destination. Just last season, the increase of tourists from Russia increased by 32 percent, expect a new record, more than forty percent this year.
The festival involves not only the world's leading brands, but also national, which are calculated to create serious competition for imported goods in the future. Genghis Salam created the first perfume brand in Azerbaijan. The main pride of an entrepreneur - a perfume with the scent of oil. Alina Gasimova - the first Russian woman entrepreneur who opened a boutique of the leading Russian designers in Baku. She makes purchases in Russia and shop customers are not only Baku, but also tourists from near and far abroad.
During the festival, you can eat at a discount from the best chefs in the city. So, the owner of the stars "Michelin" chef of the Italian restaurant Giovanni Tavolara loves the local cuisine and explains how to stay at the level of an ideal city for gastronomic tourism.
Thanks to the shopping festival, Azerbaijan hopes to pull off-season tourism to the level of the summer rates. Already is working hard to reduce the cost of stay in the country.
Shopping festivals plan to hold twice a year, because such events bring a lot of money in the state budget, at minimum cost. During the year, due to the shopping festival organizers plan to earn about 50 million manat.