The move follows criticisms of the company's advertisement transparency initiatives for allegedly reporting misleading figures.

Axar.az reports citing Sky News that Google is going to ban political advertisers from targeting audiences based upon their political preferences, the company announced.

The company said its new policy would be implemented in the UK within a week, and in the rest of the world in January, as the company faces mounting criticism over its advertising policies during the general election.

It will impact search ads - which appear on Google in response to searches - display advertisements served through Google Ads, one of the most ubiquitous advertising platforms across the web, as well as on YouTube.