9 August 2020

Apple changes sales policy to lift buyer restriction

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Apple has lifted its two-device purchase restriction on iPhones, a limit implemented in part to prevent scalpers from tying up supplies and selling on unlocked smartphones. reports citing foreign media that the change comes amid warnings to investors from Apple to expect a less rosy quarter than originally predicted, as the coronavirus pandemic takes its toll on iPhone sales.

Initially, constraints on iPhone production were predicted as having a significant impact. Factories in China and elsewhere proved slower to return to full operations after the Chinese New Year holiday in early February. That alone, Apple warned, would be enough to prevent it from meeting its March quarter revenue guidance.

Since then, the bottom has apparently dropped out of the smartphone market in general. Sales are down, as COVID-19 forces shoppers to rethink big-ticket purchases like $1k+ phones. Meanwhile, though it reopened retail locations in China, Apple has closed all of its physical stores around the world outside that region.

2020.03.23 / 18:52
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