We're used to stars leaving little to the imagination in racy selfies and wafting down the red carpet in mere scraps of silk.
Axar.az reports citing Daily Mail.
But now the latest flesh-baring trend sees celebrities forgo underwear completely, braving the public eye in a see through outfit with no bra, and even without knickers, as Marnie Simpson did at the NTAs last week.
It may sound counter-intuitive, but a celebrity stylist says that it's actually a way for stars to look more upmarket.
Fashion presenter Naomi Isted told FEMAIL: 'If they are trying to get away from trashier styles that they previously may have worn, celebs are now being more inventive in the way in which they flash skin, or even more.'
Last year, crotch-baring dresses were one of the most popular looks on the red carpet with Bella Hadid stealing the show in Cannes in a revealing red number with a thigh high slit.
However, stars are now moving away from dresses slashed to the groin in favour of outfits that look more modest at face value, but are just as daring.
Geordie Shore's Marnie Simpson may have left absolutely nothing to the imagination when she wore a lace dress with no underwear on the red carpet, but the gown itself was far from skimpy.
Equally, Naomi Campbell wore an elegant black gown at the Gala Spa Awards in October, but was braless underneath the lace top.
'It’s not that they are trying to consciously make it popular,' Naomi explained.
'It's the desire to shock and get as much coverage and likes or comments as possible especially against with their competitors.