Bakcell announces the new positioning

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Bakcell - The First Mobile Operator and Leading Mobile Internet Provider of Azerbaijan is delighted to announce that it has launched a new positioning called “See What Is Possible”.

“Bakcell has historically positioned itself as a value-for-money operator. Our constant focus on customer needs and expectations inspires us to update the positioning of Bakcell in favor of a more differentiating and unique one. Times have changed and we must to keep up with the times in order to respond to all challenges. Today telecommunications are becoming more and more about mobile internet, smartphones, applications, speed and other technological innovations. The speed of advancements is immense and as a technological company we care that our customers have access to the best and safest solutions available on the markets. With Bakcell it’s not about technology, offers, minutes and bytes. It’s about the difference that we make in people’s lives. The age of communication gives so much more than that, it opens so many opportunities and it is our goal to make them easy-to-use for our customers. Thus, the new positioning of Bakcell is aimed at bringing more benefits to people’s lives, as well as to embrace customers with a range of possibilities that the age of communication has to offer. Driven by its new “See What Is Possible” identity, Bakcell will strive to ensure that it presents its offers, innovations, services and products in a way, which will introduce cutting-edge innovations into people’s daily lives, working environment and leisure. A key objective with this new positioning is to clearly address Bakcell’s differentiation within the telecom industry and to take the customers’ side, be customer-centric and align with their expectations”, says Nikolai Beckers, CEO of Bakcell.

As telecommunications are becoming more and more about mobile internet, smartphones, applications, speed and other technological innovations, Bakcell simply will make sure that customers see all the incredible things they can do with their phones, with their connection, Internet, speed.

“See What Is Possible” will be the centerpiece of what Bakcell does as a company on a daily basis and will be addressing customers’ need for change and innovation.

About Bakcell

Bakcell, The First Mobile Operator and the Leading Mobile Internet Provider of Azerbaijan, offers a variety of products for modern mobile communications customers. Bakcell provides class leading 3G and 4G mobile internet experience in the country under the Sür@ brand name.

With more than 5300 base stations Bakcell’s network covers more than 99% of the population and 93% of the land area of the country (excluding occupied territories). Bakcell is a leader in innovation and it focuses on bringing the best of the mobile internet to Azerbaijanis through new partnerships and its Sür@ services. Bakcell 3G service is available in all regions of Azerbaijan and covers 93% of population.

For more information about Bakcell products and services, please visit or call 555.For press releases please see (or for press releases in English).

If you are not a Bakcell subscriber, but wish to find out about Bakcell and its services, please call 055 000 05 55

2017.01.13 / 14:24
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