TikTok is expanding its maximum video length to three minutes in the hope it will promote ‘richer storytelling and entertainment’ among its users.

Axar.az reports citing foreign media that currently, videos uploaded to the social media platform are limited to one minute.

Announcing the decision to increase the time limit, TikTok’s product manager, Drew Kirchhoff, said the platform wanted to help users ‘unleash their creativity after hearing from some users that they wanted more time to express themselves.

The company said the new time limit would be gradually rolled out to all users globally in the coming weeks, with people receiving a notification once they had access to the new feature.