Facebook Inc. announced on Tuesday it is shutting down its facial recognition system, which automatically identifies users in photos and videos, citing growing societal concerns about the use of such technology.

Axar.az reports citing foreign media that the removal of face recognition by the world’s largest social media platform comes as the tech industry has faced a reckoning over the past few years over the ethics of using the technology.

“Regulators are still in the process of providing a clear set of rules governing its use,” Jerome Pesenti, vice-president of artificial intelligence at Facebook, wrote in a blog post. “Amid this ongoing uncertainty, we believe that limiting the use of facial recognition to a narrow set of use cases is appropriate.”