In a major shake-up to its pricing model, Netflix has silently killed the ad-free Basic plan in the US and UK, following a similar move that took place in Canada a few weeks ago.

Axar.az reports that if you head over to the Netflix sign-up page now, the Basic plan is absent from the subscription choices, as first spotted by Cord Busters.

The Basic plan was the cheapest ad-free subscription from the streaming giant, priced at $9.99/£6.99 monthly. It offered no simultaneous streams, but you could get HD streaming and downloads to one smartphone or tablet.

The most affordable plan you can get is Standard with Ads (originally called Basic with Ads), which costs $6.99/£4.99 per month. With that plan, however, you’ll have to put up with a couple of pre-roll ads, and then either one or two mid-roll ad breaks. It also has a more limited library, with many popular third-party series missing.