European consumer rights groups have accused Meta, the owner of Facebook and Instagram, of carrying out a “massive” and “illegal” operation of collecting data from hundreds of millions of users in the region.

Axar.az reports that the European Consumer Organisation (BEUC), an umbrella body for 45 consumer groups, said eight of the groups were filing complaints with their respective national data protection authorities Thursday.

The groups claim that Meta (META) collects an unnecessary amount of information on its users such as data used to infer their sexual orientation, emotional state or even their susceptibility to addiction which they are unable to freely consent to.
The company’s practices, the groups argue, breach parts of the European Union’s signature data privacy law, the General Data Protection Regulation or GDPR.