28 February 2020

Instagram wants to be both YouTube and TikTok

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A week ago, Instagram announced it’s taking down the orange IGTV button that was perched on top of its billion-user social networking app. The prominently placed portal to IGTV inside the Facebook-owned app was meant to jumpstart Instagram’s quest to be the new-age YouTube. reports citing Digital Trends that two years later, IGTV has seemingly found itself in the middle of an identity crisis. Originally pitched as a vertical video platform for a mobile-first generation of viewers, IGTV has struggled to produce the same figures Instagram’s other recent ventures like Stories have.

2020.01.25 / 20:53
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