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Facebook buys Giphy for $400m to add it to Instagram

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Facebook buys Giphy for $400m to add it to Instagram

If you search for a GIF on the web then chances are that you're going to come across Giphy very early on in that search. Now the huge GIF library has been bought by Facebook for a cool $400 million (roughly £330m / AU$625m).

Axar.az reports citing foreign media that Facebook says the Giphy team will now work as part of Instagram, so you can expect GIF-finding in the social media app to become slicker than ever. It looks as though the Giphy site and apps will remain as they are, at least for now.

"Giphy, a leader in visual expression and creation, is joining the Facebook company today as part of the Instagram team," writes Facebook's Vishal Shah in a blog post.

Date
2020.05.16 / 20:13
Author
Axar.az
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