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TikTok makes moves into education market

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TikTok makes moves into education market

Social media giant TikTok has announced plans to commission hundreds of experts and institutions to produce educational content for the platform.

Axar.az reports citing foreign media.

Universities and charities are among those who will be paid to create bespoke content for the social media giant.

The new focus could appeal to the trend for micro-learning, said one expert.

TikTok has been downloaded more than two billion times on iOS and Android since it was launched globally in 2017. It allows users to make videos up to 15 seconds long, with music in the background.

With its success built on user-generated entertainment videos, the move to incorporate professionally produced learning content marks a significant shift, as the company attempts to diversify its content.

At launch, videos will include British actor Sean Sagar sharing tips on preparing for auditions, and TV presenter and mathematician Rachel Riley helping to develop maths skills.

Date
2020.06.18 / 22:34
Author
Axar.az
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