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Google snaps up Fitbit for $2.1B

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Google snaps up Fitbit for $2.1B

The news began circulating earlier this week, after Fitbit put itself up for sale, and sees Google try a new tack in its attempts to break into the wearables market.

Axar.az reports citing Theinquirer that the $2.1bn deal will see Google take control of Fitbit, after some speculation it would be positioned as a separate company within the Alphabet Castle.

Clearly, long after analysts had declared Apple Watch as the winner of the wearable war, Google, like some lone soldier on some remote Japanese island, is completely unaware that war is over if indeed it is.
Date
2019.11.01 / 18:23
Author
Axar.az
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