Facebook is introducing new branding for its products and services in an attempt to distinguish the company from its familiar app and website.

Axar.az reports citing foreign media.

Instagram and WhatsApp are among the services that will carry the new FACEBOOK brand in the next few weeks.

The main Facebook app and website will retain its familiar blue branding.

The new logo, which is in capital letters, uses "custom typography" and "rounded corners" so the company's other products and app look different.

The branding also appears in different colours depending on which product it represents. So, for example, it will be green for WhatsApp.

"We wanted the brand to connect thoughtfully with the world and the people in it," Facebook said. "The dynamic colour system does this by taking on the colour of its environment."

Facebook's chief marketing officer Antonio Lucio said: "People should know which companies make the products they use. We started being clearer about the products and services that are part of Facebook years ago.

"This brand change is a way to better communicate our ownership structure to the people and businesses who use our services to connect, share, build community and grow their audiences."